Purplebricks alternative

The free alternative to Purplebricks

Purplebricks charges around £1,499 to sell your home. Keyzee charges £0. There is no downside risk either: if your home does not sell, you have lost nothing but the time it took to write the listing.

Keyzee vs Purplebricks

 KeyzeePurplebricksHigh-street agent
What it costs£0From around £1,4991%–3% + VAT
Commission0%0%1%–3% + VAT
ContractNone — cancel any timeFixed termSole agency, typically 12–16 weeks
When you payNever — listing and selling are freeUp front, or deferred — but payable either wayOn completion
Best forSellers happy to talk to buyers directly and keep every poundSellers who want a named local agent and will pay a fixed fee for oneSellers who want the whole thing handled and will pay commission for it

Purplebricks pricing checked on 30 July 2026 against their published rates. Prices change — confirm on their site before deciding.

What Purplebricks actually is

Purplebricks is the best-known hybrid agent: a fixed fee instead of percentage commission, with a local property expert to handle valuation and (optionally) viewings. The fee is owed whether or not the property sells. Purplebricks and Strike have been part of the same group since 2023, so comparing one covers both.

What would an estate agent cost you?

Set your asking price and see what you would hand over in commission — and what you keep by selling on Keyzee instead.

Estimated agent commission on £250,000
Agent fee bandYou would payOn Keyzee
Low (1.0%)£2,500£0
Typical (1.42%)£3,550£0
Above average (1.8%)£4,500£0
High (3.0%)£7,500£0

At a typical 1.42% fee that is £3,550 in commission. On Keyzee it is £0 — you keep the lot.

Estimates only, for illustration. Agent fees vary by area, agent and property; most quote a percentage plus VAT. Keyzee charges no listing fee and no commission.

Where Purplebricks costs you

  • The fee is payable even if you never sell. This is the defining risk of the fixed-fee model. Withdraw, or fail to find a buyer, and the fee is still due — deferring payment delays it, it does not cancel it.
  • Four figures before a single viewing. On a £238,000 home, roughly £1,499 is around 0.6% of the sale price committed on day one, with no result attached to it.
  • You are still working through an intermediary. Enquiries and feedback route via the agent, which is the relay a private sale is meant to remove.

When Purplebricks is the better choice

We would rather be useful than pushy, so: sellers who want a named local agent and will pay a fixed fee for one will probably be happier with Purplebricks than with us. Keyzee does not run your viewings, write your description or negotiate on your behalf. If you want those things done for you, paying for them is a perfectly sensible decision.

Keyzee is for the seller who is willing to speak to buyers directly — and would rather keep the commission than pay someone to stand between them.

Why Keyzee is free

  • No seller fees at all. Listing is free, selling is free, and there is no subscription ticking away while your home is on the market.
  • We earn from optional partners. If you choose a conveyancer, mortgage broker or EPC assessor through Keyzee, they pay us a referral fee. You are never obliged to use one.
  • Buyers message you directly. Enquiries, questions and offers come straight to you rather than through an agent relay. See how selling without an agent works →

Ready to stop paying to sell?

List your home on Keyzee in a few minutes. Free forever, no card required.

Purplebricks alternatives — common questions

Is there a free alternative to Purplebricks?

Yes. Keyzee is free to list and free to sell — no subscription, no fixed fee and 0% commission. Purplebricks charges a fixed fee in the region of £1,499, payable up front or deferred. Keyzee makes its money from optional partner referrals (conveyancers, mortgage brokers, EPC assessors) if you choose to use them, never from the seller's sale.

How much does Purplebricks cost?

As checked on 30 July 2026, Purplebricks charges a fixed fee in the region of £1,499, payable up front or deferred, with 0% commission on completion. Add-ons such as photography, floorplans and premium portal placement are usually priced separately. Check their site for current pricing before you decide.

What is the catch with a free platform like Keyzee?

There is no fee and no commission — the trade-off is that you do the parts an agent would otherwise do: writing the listing, answering buyer messages and running your own viewings. If you would rather someone else handled all of that, a paid agent is the better fit and we would say so.

Do I still need a solicitor if I sell without an agent?

Yes. You are removing the estate agent, not the legal process. A conveyancer still handles the legal work once you have agreed a sale, on any of these platforms.

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