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Online estate agents compared

Every platform here will get your home in front of buyers. They differ on what that costs, when you pay, and what happens if the sale takes longer than you hoped. Here is the honest version — including where the paid options beat us.

Fees and contracts at a glance

PlatformHeadline costCommissionContractWhen you pay
Keyzee£00%None — cancel any timeNever — listing and selling are free
OffAgentFrom £99/month0%Rolling monthlyMonthly, up front, whether or not you sell
PurplebricksFrom around £1,4990%Fixed termUp front, or deferred — but payable either way
YopaFrom around £9990%Fixed termUp front or on completion, depending on the package chosen
99homeFrom around £990%Package-basedUp front, per package
High-street agent1%–3% + VAT1%–3% + VATSole agency, typically 12–16 weeksOn completion

Competitor pricing checked on 30 July 2026 against published rates. Prices and packages change — confirm on the provider's own site before deciding.

What would an estate agent cost you?

Set your asking price and see what you would hand over in commission — and what you keep by selling on Keyzee instead.

Estimated agent commission on £250,000
Agent fee bandYou would payOn Keyzee
Low (1.0%)£2,500£0
Typical (1.42%)£3,550£0
Above average (1.8%)£4,500£0
High (3.0%)£7,500£0

At a typical 1.42% fee that is £3,550 in commission. On Keyzee it is £0 — you keep the lot.

Estimates only, for illustration. Agent fees vary by area, agent and property; most quote a percentage plus VAT. Keyzee charges no listing fee and no commission.

Compare Keyzee with each platform

How to actually choose

  • If you want it all handled, pay for it. A high-street or hybrid agent will run valuations, viewings and negotiation. That is a real service and it costs real money.
  • If you are paying mainly for portal exposure, pay as little as possible. Once you have decided to do the work yourself, the only question is how much distribution costs — and a subscription that renews monthly is the option most exposed to a slow market.
  • If you are happy talking to buyers, pay nothing. Keyzee is free, has no contract, and can run alongside a Rightmove listing. See how to list in both places →

Common questions

Which online estate agent is cheapest?

Keyzee is free — £0 to list and £0 commission on sale. Among paid platforms, entry pricing starts around £99 (OffAgent, 99home), while fixed-fee hybrid agents such as Yopa and Purplebricks run to four figures. Pricing checked 30 July 2026.

Can I sell my house without paying any fee at all?

Yes. Private sales are entirely legal in the UK and you are not required to instruct an estate agent. You will still need a conveyancer for the legal work, and you will need to handle viewings and buyer questions yourself.

What is the difference between a fixed fee and a subscription?

A fixed fee is one payment regardless of how long the sale takes, but is usually owed even if you never sell. A subscription is cheaper to start but bills every month your home is on the market, so a slow sale costs considerably more than a fast one.

Do cheaper platforms still list on Rightmove?

Most do, because portal exposure is the main thing sellers are buying. Keyzee lists on Keyzee and is designed to run alongside a Rightmove listing if you have one — see our guide to listing in both places.

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